1. A hook;
2. A long term goal;
3. An intermediate targer;
4. Why decided to study abroad;
5. Belief that you will succeed in studying;
6. Why you applied to this university;
7. Conclusion.

A hook

1. Your family business: why is it bad and how you want to improve it;
2. A successful international corporation whose success motivated you to create something;
3. Some problem in any location which you want to solve (starvation, murders, crisis, depression, ...);
4. A simple quote of a businessman with your opinion about it (wheather you agree with it or not);
5. Your passion (activity or object) and how much you want to create a business, which will help people to experience those great emotions that you experience.

Many people start a business only to make money. Just to make money is not a strong enough mission.

A long term goal

An intermediate targer

Why did you decide to study abroad

1. The evaluation of local universities and their programs;
2. The evaluation of possibilities that will open to you if you study in the university with elements of flattery.

Belief that you will succeed in studying

Why you applied to this university

1. University (why the university is so good: strong science program, program that you need, qualified professors, internships, society); 
2. Location (why you want to live in this particular location: beautiful, clean, safe, quite);
3. People (maybe you like people's mentality: friendly, supportive, thoughtful); 
4. Traditions (celebrations, events);
5. Religion (the religion of your preference is prevailed in the area);
6. Food (you like the local cuisine);
7. Lifestyle (quite and slow lifestyle or, on contrary, noisy and active);
8. Quality of life (developed country/city/area);
9. Hobbies (the city and people allow you to develop the hobbies you are interested in);
10. Opportunities (a lot of companies, startups, and other opportunities where you can take part in).

Conclusion

       Robert Kiyosaki promotes an idea that “Many people start a business only to make money. Just to make money is not a strong enough mission.” For me, business is a tool to create a product or a service, that will improve people’s quality of life or make their lives more convenient. Some people will say, that it is almost impossible to change people’s lives, but “not everything you try can be done, but nothing can be done until you try.” And with this mindset, I am applying for the Bachelor of Business Administration programme at the Zurich campus of United International Business School (UIBS).
       My goal in life is to be useful for people, to improve their lives, for me that is the ultimate success. I live in Nigeria, the country which is mostly not developed, where people don’t have a steady income or satisfactory quality of life: poverty, hunger, and unemployment are well-known and widely spread problems in the country. As a result of what I’ve seen and experienced, I have a strong idea of what I want to achieve.
       Currently, the goal I try to reach is to start and develop my own international business in the middle east area and Africa, which will improve the economic situation of countries and, at the same time, improve lives of people in need. I want to collect the information from classes like “The European Business Environment”, “Asian Economic Development”, “European Economic Development”, and use the gained knowledge of European and Asian business and economic strategies and solutions, which have been studied for years, in the middle east and Africa to develop those countries and, therefore, to improve the quality of life there.
       After doing some research into Nigerian universities and their business programmes, I realised that this country cannot offer me the education I need to achieve my goal. The level of specialisation here is quite poor and teaching methods are mostly oriented on theoretical knowledge which, in my opinion, is nearly useless when it comes to real-life work.
       Looking at my future, I understand that the only way to be successful in today’s business world is to make it in an international context. Because UIBS is an international university with branches in different countries: Switzerland, Belgium, Spain, and Japan, a lot of students from all over the world transfer to different countries to study and, therefore, you provide an outstanding network of people from all over the world. I will be able to use this opportunity to create a bigger social network which will be very useful in a real business to solve complicated international problems. In UIBS, I will also learn how to communicate with people from different backgrounds to achieve the best working results which I believe will be the next big step in my development.
       I understand that studying in a university abroad is going to be the most challenging step in my life so far, but because of studying for 9 months in New York on a “University Preparation” program at EF, I learnt a lot about high quality education, met a lot of people and cultures, gained important insights into such areas as global business and international affairs, that now I am positive that I can withstand any problems I will face and make the most of the knowledge and experience gained through this study programme. I hope to contribute my talents and efforts to your university and become a worthy member of the team.
       The decision to apply to the branch of UIBS in Zurich is not a rush act, but rather a result of a thorough research among a wide variety of universities from all over the world in which not only was the quality of education process taken into consideration, but also opportunities for the personal growth and the quality of life in the city where each university is located.
       First, UIBS provides a top notch education: BBA program in the branch of UIBS in Zurich received accreditations from the ACBSP and ECBE, which means that the education is recognized in the USA and Europe.
       Second, studying at your university will significantly improve my English skills. As one of the most important languages in the world, English will help me to form new connections and expand my social network to a global level. The fact that the university is located in Zurich will allow me also to master my German skills and, as a result, knowing and fluently operating four languages: Arabic, French, English, and German will allow me to develop a better social and business network.
       Thirdly, the BBA programme majoring in Global Business and minoring in Small Business Management will help me to develop myself as a team player and cultivate the leadership skills necessary for my future career. I will learn to be responsible not only for myself, but also for the whole team which is essential for a business manager.
       Finally, Zurich is the top 12th best student city according to “QS Best Student Cities 2016”. Not only is it the largest city in Switzerland, it is also one of the wealthiest in Europe, which means that Zurich is clean, safe and immaculately maintained, frequently ranking among the world’s most livable cities.
       In conclusion, I think that the harmonic combination of theoretical and practical knowledge that is provided in the BBA program at UIBS Zurich together with a unique international society of smart prospective students will give me the framework to utilize my full potentials both in studying in UIBS and in my personal business after the graduation.

Science

Worthiness 

Conclusion

1. A hook
2. How my previous studying and knowledge will help to solve the problem;
3. Why I want the scholarship;
4. How my future studying and knowledge will help to solve the problem;
5. Future plans;
6. Conclusion.

A hook

Previous studying

Future plans

       I have always been fascinated by space travel. After much research on this topic, I discovered that space flights are extremely dangerous and many things can go wrong, thereby causing serious, even life-threatening, problems for the crew of the spacecraft. Human life is something sacred, something that we must protect by all possible means. That’s why my desire is to make space travel safer. Inarguably, one of the most important and dangerous stages during any space flight is the process of landing, which consists of several stages. Probably, the most difficult stage to analyze is the entrance of a spacecraft into an atmosphere. Successful completion of this task requires numerical calculations and analysis of the dynamics of plasma flowing around the spacecraft. The result of these calculations provides the necessary spacecraft dynamics information, and whether the materials, which the spacecraft is constructed of, will withstand a given temperature. 
       To be able to solve this problem requires a synthesization of mathematics, physics, and computer science. Throughout my university years, my research interests developed in unusual ways. Sufficient knowledge in computer science and calculus led me into studying neural networks and machine learning. Understanding that quite a lot of concepts in these fields were borrowed from physics made me study mechanics and electromagnetism. When I started to understand these topics I found my passion in the form of hydrodynamics and tensor calculus. Trying to understand whether hydrodynamics and electromagnetism have any relations, I learned about magnetohydrodynamics (MHD) and one of its particular applications in explaining low-temperature plasma-dynamics. In addition, although all my term projects don't contain an original research, they still took a lot of time and effort to find, analyze, and structure all necessary information without any supervision. All these shows that I am not afraid of hard work and I will make every effort to solve the particular problem. 
       I am not in a position to be able to continue my studies in my country or abroad without outside financial assistance, as my family is not in a position to support my studies. I would be the first person in my family to seek a post-graduate degree. This scholarship is not just a financial support for me, but also a mental one as I know that my skills and training will not go to waste. Therefore, I would be very grateful to be provided with this scholarship to improve my education and enhance my career prospects. Moreover, this scholarship opportunity I perceive as an extraordinary opportunity to interact with students and scholars from diverse professional and cultural backgrounds coming from all over the world. This type of networking is very important for integration of different ideas and perspectives pertaining to diverse global issues. 
       On the ETH E-Collection, I was able to find quite a few fascinating works in the field of both theoretical and computational MHD, the area in which I hope to concentrate during my MSc studies. Such works like “Computational Magnetohydrodynamics with Discrete Differential Forms” and “Experimental and numerical study of electrically-driven MHD flow” from the ETH E-Collection can be used as tools for solving my problem. The research interests of Dr. Mishra Siddhartha from the Department of Mathematics “Nonlinear Partial Differential Equations” and “Computational fluid dynamics” are the main theoretical tools for solving MHD problems; these and his lecture series about “Numerical methods for MHD equations” and “Numerical methods for hyperbolic PDEs” could usefully inform the work I hope to do. After contacting Dr. Mishra, he said that he is interested in my particular problem and that he may supervise me. 
       To me as a person, it’s clear that in our lives knowledge is truly one of the most important things that we should gain. But it’s not of less importance to share achieved knowledge with others. My long-term goal is to become a professor who will be able to explain the subject in detail, becoming the bridge between theoretical and applied sciences in that particular field. 
       At the end, I would like to point out that I am determined to make the most out of the scholarship program. I believe that it will give me the framework to utilize my full potentials. 
       Once again, I am grateful for considering my application and I look forward to a favorable reply.